IMG Attends NAA Apartmentalize 2023 in Atlanta

Woodland Hills, CA— June 10, 2023—
The National Apartment Association’s Apartmentalize 2023 conference was held in Atlanta on June 7-9th. IMG’s Asset Management team joined 11,000 professionals from across the multifamily housing industry at this highly anticipated annual conference bringing together property owners, developers, managers, and suppliers to discuss and explore the industry’s latest trends, innovations and challenges.

Key takeaways from the event:

Resident Expectations

Shifts in renter demographics and differences in renter perceptions were discussed. Property owners and managers must adapt their offerings to meet the demands of modern renters across several generations. Sessions highlighted the importance of personalized and pet-friendly amenities, community engagement, social media, and health/wellness focused amenities to support tenants’ active lifestyles.


From smart home automation to AI-powered property management systems, the apartment industry is embracing advancements in tech to enhance resident experiences and safety. Education tracks revolved around adopting AI technology to strengthen property operations. Other sessions focused on improving centralized data and connectivity infrastructure.


While the apartment industry is committed to becoming sustainable and conserving energy—going forward, it’s about finding the balance between cost-effectiveness and ROI. Apartmentalize attendees learned about regulatory updates and innovative practices to promote eco-friendly living, reduce carbon footprints, and lower utility costs.

Industry-wide Challenges

Panelists shed light on several pressing challenges faced by property management professionals. Discussions focused on crucial topics such as employee satisfaction, skilled labor shortages, and management strategies around handling aggressive renters and eviction situations. Speakers emphasized the need for open communication channels, mental health resources, and employee assistance/training programs.

Legal and Regulatory Updates

The conference provided valuable insights into the latest legal and regulatory updates affecting the apartment industry. Attendees received updates on fair housing laws, eviction moratoriums, rent control policies, and other important legislation that impact daily operations. Industry experts shared best practices to navigate legal challenges and ensure compliance with regulations.

Speakers at the 2023 NAA Apartmentalize Conference in Atlanta offered a wealth of knowledge across a variety of other topics including Diversity, Equity & Inclusion, Affordable Housing, and Career Development. The event provided valuable networking opportunities for professionals in the rental housing industry. IMG’s Asset Management team took away actionable insights to navigate an evolving multifamily landscape. Their attendance at the NAA annual conference demonstrates IMG’s commitment to innovation, sustainability, and meeting the needs of diverse communities.


Founded by Neil Schimmel, Investors Management Group, Inc. (“IMG”) is an award-winning real estate sponsor and asset manager focused on apartment assets across a national platform. IMG specializes in improving and managing apartment communities to enhance the resident living experience and maximize value for investors. The firm has transacted over 12,000 apartment units ($1.6 billion) nationally since 2010. For additional information, contact